A local gift boutique approached Louis Sideways about his firm, Sideways Marketing, taking over their social media. Sideways sat down with the boutique owner to discuss his idea.
“There are two ways to approach social media campaigns. There’s a campaign for a dog brand and a different one for a cat brand.
We know that dogs are active. They’re out there taking every opportunity they can. They are always present and trying to get your affection.
Cats, on the other hand, defend their home turf. They read philosophy and tackle projects on Pinterest. They are pretty secure about who they are.
You have to decide whether you’re a cat brand or a dog brand.”
“I think we’re a cat brand,” the boutique owner said.
“Oh really?” Sideways asked. He looked down at his notes. “I didn’t develop the cat brand for social media. I assumed you would pick the dog brand. I only have thoughts on a dog brand.”
“Well, what’s the strategy for the dog brand?” the owner asked.
“To be honest, we don’t really have a strategy for the dog brand either. We just thought we’d try to post about 14 times a day and get as much attention as possible. We’re just a barking dog looking for attention. We also want to make sure that people like us a lot.”