We've seen people who don't know what they're doing. However, there's a difference between being unsure and being an imposter. ...
A Marketer Trying to Conquer Every Market
Question: As a marketer, how can I appeal to everyone? ...
Dead Blogs: The Lack of Commitment to a Remorseless Art Form
One of my favorite online activities is discovering a link to someone's blog in their social media bio. It is a universal law that people who share such links never make it past ten blog posts....
Hiding Behind the Responsibility of “Do No Harm”
One of my values, and the values of Those Stories, is to limit harming other people. I even attempt to ignore online trolls, but that is difficult. Of course, this value has many exceptions, including holding influential people accountable and calling out immoral behavior. When you’re telling stories, starting a business or creating art,...
When No One Will Publish You
A look at the next steps when all you're getting is rejection letters...
A Story as the Result of a Question
Our brain makes the connection between stories and questions. In conversation, stories become the result of a question. Sometimes people ask us, ‘have you ever been in a similar situation?’ Then, our brain searches for any relevant story. More often, it’s our brain that asks the question. As our friend tells us a story,...
Bonus Points for Creativity
How we score creativity is weighted in reality ...
Publishing is Letting Go of the Balloon
It can be scary to send your work off into the world—this is true for all stories. When you’re updating your company’s messaging or sending out an Instagram post, there is apprehension about what will happen on the other side of the chasm. What will people think? Stories take on a life of their...
What’s This Called?
I'm not here to name call ...
The Etiquette of Hosting Your Story
No matter what you’re creating, when an audience is involved, you are the host. When someone visits you for a story, they are now your guest. Likewise, when you write an article, you need to think of yourself as the host, presenting your subject to an audience. The Emily Post Institute, the source for...