Before building the ice cream empire, Parker and Barry struggled with a name. Names like Saturdays and Sundaes, Ice Scream, and Rockiest of Roads were used to death. They settled on Ice Cream Bros. and opened their shop next to the local lake.
Parker envisioned Ice Cream Bros. as a staple of their town. He wanted it to be the place for all celebrations and events. Ice Cream Bros would be a local hub of great service to the community. They would continue to work on making great local ice cream for the customers who visited.
Barry wanted the first store to be the flagship of a great ice cream empire. He saw them taking over the state and then the world with their ice cream. He wanted everything frozen to be branded Ice Cream Bros.
So when the first store was a hit, the two argued about the next steps. Ultimately, Parker continued growing the flagship store, and Barry expanded. They split up the company and went their separate ways.
Barry expanded quickly. Soon, he ran 20 stores in neighboring towns and locations. However, the new stores lacked the charm and prestige of the original. The ice cream tasted worse, as new employees couldn’t make the strict recipes.
As more people started going to the new stores, they visited the flagship store less. Then, people stopped going to all of the stores. It was a complete Ice Cream Bros thaw-out.
Barry didn’t tell Parker when he closed all his stores in one day. However, a couple of weeks later, Parker did send Barry the final pint of Ice Cream Bros ice cream—a flavor called The Rockiest Road Ends.