Finding an audience for your work, project or business is a game of hide-and-seek. You want to be found at precisely the right time in a way that will engage the prospective seeker.
This week, we found five creators with five different hide-and-seek strategies. Our seeker, Lana, will work to find each creator and decide whether she wants to engage with their work.
Let’s meet today’s contestant.
Lana continued looking for one of the final players. The fifth player was not in the house.
Gilda procrastinated getting her art ready. Gilda procrastinated showing up for the hide-and-seek game. She could not be found. She was at a movie theater miles away, trying not to think about missing the game.
So, as Lana continued to look, she retraced her steps and ended up in a room she had already searched. Before, wedding photos lined the wall with an unidentifiable person in a trench coat sitting in the room.
This time, she came upon Kylie. Her colorful canvases evoked a feeling that rested between dreams and reality. Kylie used bright colors and a mix of watercolors and spray paint to layer on the work, which felt abstract but familiar.
“I love these,” Lana said.
Kylie turned around, surprised to see Lana. Kylie wore a shirt featuring the same pastel color patterns.
“I love the shirt too,” Lana said. “Do you sell these?”
“I haven’t,” Kylie said, “But I could.”
“I can’t believe I found you,” Lana said. “A dude in a trench coat was here before.”
Kylie quickly made sure to stuff the trench coat way down in her bag. Kylie participated in many of these hide-and-seek contests, and no one ever loved her work. Lana was the perfect seeker for Kylie.