Author: Derek Kessinger

It can be scary to send your work off into the world—this is true for all stories. When you’re updating your company’s messaging or sending out an Instagram post, there is apprehension about what will happen on the other side of the chasm. What will people think? Stories take on a life of their...

No matter what you’re creating, when an audience is involved, you are the host. When someone visits you for a story, they are now your guest. Likewise, when you write an article, you need to think of yourself as the host, presenting your subject to an audience. The Emily Post Institute, the source for...

There are three elements that I focus on when helping someone change the story they're telling. These elements are the product, the audience and the delivery....

Two enduring movie characters from the 1980s embody the idea of being a cool teen. However, it is impossible to argue that either of their movies is about them because they both end in the same place they were at the start of their stories. Marty McFly is a vest-wearing teenager who also happens...

The magic isn’t there on the first try. If you hear a good interviewer, watch a polished video series, or read a compelling blog, you see the tip of the iceberg. Everything below the surface is the practice rounds worked behind the scenes and in previous performances. It would be nice if you could...