Bri knew the best bagel place in town. A close second did not exist. I won’t name the bagel place for reasons that will become apparent momentarily.
The bagel place, far and away, sold the best bagels. However, they didn’t get much business. The bagel place was hidden on the second story of an insurance firm building and was a well-kept secret.
Bri had many conversations where she would discuss the bagel place, and no one believed her. Because they didn’t know about it, how could it possibly be the best bagel place?
She made it her mission to give the bagel place the attention it deserved.
She went to every radio station and newspaper office to drop off boxes. She left flyers at every church. She even advertised the place with chalk on the street—anything to get the word out about the bagel place.
A couple of weeks into her effort, she decided to stop by and see if the business had increased at the bagel shop. She was shocked to see that the store was closed at 10 AM. On the door was a sign: “Out of bagels, more tomorrow at 7 AM.”
Bri stood and stared at the sign for a long time. She’d done it. Everyone now knew about the best bagel place in town, but she couldn’t get a bagel.
The insurance agent recognized her and came out to talk as she walked down the stairs.
“You should have been here today, Bri. People lined up at 4:30 to get these bagels.”
“4:30,” she said, shocked. The bagels were good, but she wasn’t going to get up that early. She pulled out her phone—time to find the second-best bagel place in town.