Finding an audience for your work, project or business is a game of hide-and-seek. You want to be found at precisely the right time in a way that will engage the prospective seeker.
This week, we found five creators with five different hide-and-seek strategies. Our seeker, Lana, will work to find each creator and decide whether she wants to engage with their work.
Let’s meet today’s contestant.
As Lana counted, Will scanned Lana’s social media to see what things she liked. Will played dark folk-rock songs, but he wanted to ensure that Lana liked what he played.
Lana listened to the band Salt and Cinnamon Horses. He knew their song, Seattle Rain. Will listened to the song to ensure he could replicate the Horses’ style.
Lana comes into the room. “I found you!”
Will immediately started playing the song on his guitar. His voice sounded smooth, like a pop teen. He matched the band’s tone and hit the chorus hard, “I’ll stop this Seattle Rain for you.”
Lana watched politely as Will played, but she seemed to lose interest. Will’s head spun with thoughts. Maybe he didn’t pick the right song. Perhaps he did not look the part? He wondered which part he couldn’t replicate. Will was tired of chasing trends.
Will finished the song.
“Thanks for playing that,” Lana said, and she moved to leave.
“Want to follow me for more?” Will asked.
“I’m seeing Salt and Cinnamon Horses next week,” Lana said. “Have a good day.”
As Lana left, Will started playing a new song. It had an edge she didn’t feel in the last one. She wished he had played that song. Lana guessed that song was just for Will.