First Date Charity

Sideways marketing attempts to find out if guys are more likely to donate to charity when they’re on a date....

TSA Sandwiches

Michael finds himself helpless when his favorite sandwich disappears at airport security....

We Deserve Trophies

A kid’s soccer coach encounters a confident private equity manager with ironic views on trophies....

Cat Brand or Dog Brand

Sideways Marketing believes that there are two types of social media marketing campaigns. A gift boutique must decide whether it is a cat or dog brand....

Restaurant Week

We dive into the surprising and unverified history of the five-course meal. The series is printed here in its entirety. ...

Pi Day Apology

Pi Day is a day where teachers conflate pie with Pi. When an owner tries to make a joke out of it, the company ends up with banana cream on its face....